TikTok unveiled their 2023 Marketing Calendar infographic last week which are full of tips to help businesses and campaign managers, along with creators, to help boost success and make the most out of the app.
Here are some of the company’s more in-depth tips.
According to the page:
Step 1: Prioritize.
Our calendar of seasonal moments has lots to choose from. We recommend selecting up to three major holidays that best align with your brand. For example, if you sell jewelry, you may want to focus on Valentine’s Day, Mother’s Day, and Black Friday/Cyber Monday.
Step 2: Plan ahead.
Plan at least three months ahead. By deciding early on which dates to focus on, you’ll be better prepared to develop an effective marketing plan. In our marketing calendar, identify your key dates and work back by three months to begin planning. For the winter holidays, with tons of shopping going on, it’s especially important to plan ahead, even by 6 months or more!
Step 3: Launch early.
Don’t wait for the seasonal/cultural moment to arrive before launching your marketing campaign around it. A best practice is to drum up promotions around a major holiday initiative up to two months ahead of the actual date. This gives you plenty of time to capture users’ attention and build momentum before you need them to take action.
Now that you have the key steps, let’s dive in. Use our calendar and template here to get started, or sign up for TikTok Ads Manager today.”