Pinterest is looking to improve brand involvement in each stage of a customer’s purchasing journey, by adding more value to Pin marketing with a broader focus on the customer purchase cycle and allowing brands more ways to get involved.
Pinterest unveiled a new overview to help guide brands and businesses in using their app for customer outreach and, ultimately, conversion.
“People on Pinterest are constantly browsing, discovering and, yes, shopping!” the company said in an official release. “That ‘full-funnel’ activity allows advertisers to build a more holistic approach to their campaigns. It also reduces reliance on last-click, because brands can target customers earlier in their journey, when they’re still open to discovering new brands.”
Pinterest is guiding brands in how to optimize their ads on the app to get better results.
“When a customer sees ads on Pinterest from across the funnel – across awareness, consideration and conversion objectives – conversion rates are 3x higher.”