Pinterest is celebrating Black History Month with their new ‘Find Your Routes‘ Black Travel hub initiative, a unique initiative that aims to highlight places that have strong connections to Black history and to highlight Black-owned businesses as well.
“In Pinterest’s Black travel hub, every Save, Board and Pin leads to global connection on our platform and in the real world,” Malik Ducard, Chief Content Officer at Pinterest said in the official release. “From seeing the first ever Black dude ranch in Bell Mountain, California, to watching a Black dance troupe in Madrid, our phenomenal creators and publisher partners have curated a colorful range of meaningful travel experiences throughout history.”
The hub also aims to help travelers discover, plan, and experience new destinations, and will likely be a boost for travel content creators as well as travel influencers as well.
The partners participating include:
- Smithsonian Curator, photographer, and author of The Overground Railroad, Candacy Taylor to curate Pinterest boards to visualize the history of Black travel in the US.
- Publisher Travel Noire, a digital media company that publishes inspired content for Black travel, will feature hot travel spots, vacation outfits and couple’s vacation aesthetic for the year ahead.
- A host of creators sharing travel inspiration, including things to do solo in Cartagena Colombia, ultimate 5 day itinerary for Montego Bay, Jamaica, and restaurants to try in Brazil.
“Pinterest has the power to utilize my research and photographs to open minds, and reframe our understanding about America,” Candacy Taylor said. “It’s an ideal place to showcase this visual history because it’s an unexpected, yet powerful platform to share this forgotten history to people who may not have read “Overground Railroad”, or seen the exhibition I curated for the Smithsonian. I think this is an innovative, and exciting opportunity to create something that will reach an even broader audience.”